Our core business is public relations. We understand "PR" as a collaboration between journalists, clients and agencies. Our work is characterized by credibility, continuity and networking. We create new contacts whilst cultivating established relationships. "PR" as journalistic sustainability – that is what makes girasole truly successful.
In the German-speaking media market (D-A-CH) for national and international tourism service providers, hotels, hotel groups, tourism offices, tour operators, online providers and industry-related companies’ girasole provides the following:
PR
- Strategic PR consulting and design of PR concepts
- Writing press releases, newsletters, press kits
- Creating and maintaining a customized press distribution list (mailer)
- Managing press enquiries as an external press office
- Developing topics and press-related lead-ins, story pitching
- Organizing promotions and sweepstakes
- Evaluating of TV and radio enquiries
- Performance monitoring: coordination of media monitoring services, reporting
Influencer Relations
- Social Media monitoring
- Strategic creation of an influencer network
- Influencer research and assessment
- Organisation of tailored influencer cooperation
Events
- Organizing and supporting press conferences, events, interviews and editorial visits in Germany, Austria and Switzerland
- Organizing individual and group press trips
- Organizing press conferences at the ITB in Berlin
- Conducting training and workshops for the travel industry
Co-Marketing
- Leveraging excellent network with industry partners
- Cross-Marketing und Promotions
- Partnering with market brands
- Scope: Fashion, Sport, Outdoors, Auto