What we do

Real stories – from real journalists

Our core business is public relations. We understand "PR" as a collaboration between journalists, clients and agencies. Our work is characterized by credibility, continuity and networking. We create new contacts whilst cultivating established relationships. "PR" as journalistic sustainability – that is what makes girasole truly successful.

In the German-speaking media market (D-A-CH) for national and international tourism service providers, hotels, hotel groups, tourism offices, tour operators, online providers and industry-related companies’ girasole provides the following:

PR

  • Strategic PR consulting and design of PR concepts
  • Writing press releases, newsletters, press kits
  • Creating and maintaining a customized press distribution list (mailer)
  • Managing press enquiries as an external press office
  • Developing topics and press-related lead-ins, story pitching
  • Organizing promotions and sweepstakes
  • Evaluating of TV and radio enquiries
  • Performance monitoring: coordination of media monitoring services, reporting

Events

  • Organizing and supporting press conferences, events, interviews and editorial visits in Germany, Austria and Switzerland
  • Organizing individual and group press trips
  • Organizing press conferences at the ITB in Berlin
  • Conducting training and workshops for the travel industry

Special publications

  • Developing and producing customer magazines
  • Singlesource graphic design and print services
  • Creating an editorial master plan and copy
  • Providing real stories from real journalists
  • Observing the media landscape, focusing on current trends and themes (hot topics)

Photographic services

  • Procuring photographers
  • Location scouting and onsite logistics
  • Organizing and supporting photoshoots
  • Scope: Fashion, Sport, Outdoors, Auto

Co-Marketing

  • Leveraging excellent network with industry partners
  • Cross-Marketing und Promotions
  • Partnering with market brands
  • Scope: Fashion, Sport, Outdoors, Auto