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Hotel Lungarno opened in 1995 and represented the start of a new era for luxury hotels in Florence. The hotel finally embodied what was a contemporary boutique hotel standing out from the traditional five-star palazzos and their antiquated opulence and overbearing antiquity. Lungarno is a cut above the rest: a smooth elegance and airy ambience welcomes guests to a charming and intimate universe. Worldly and cultured guests find themselves at home as soon as they cross the hotel’s threshold. Its cocktail bar and restaurant are also a favoured spot by the locals. All this success had to have a consequence, namely the slow but gradual expansion of the Lungarno Collection, which now includes five hotels – four in Florence and one in Rome. Each one is unique but characterised by the style of the renowned Ferragamo family and by Michele Bönans unmistakeable touches. The Hotel Continentale and the Gallery Hotel Art opened in Florence; the Lungarno Collection then added the Portrait Roma in 2006, another exquisite boutique hotel. Discretion, personal service, and intimacy take centre stage in the luxury hotel’s 14 suites, just a brisk walk away from the Spanish Steps. In 2014, Leonardo Ferragamo, President of the Lungarno Collection, set a further gem in his hometown of Florence: the Portrait Firenze. Fans of the group can look forward to 2022: the sixth Lungarno Hotel is planned to debut during spring in a former Bishop Seminar from 1564 in Milan’s world renowned fashion strip. www.lungarnocollection.com