Nestled in the picturesque Passeier Valley, just a few kilometres from Merano, lies a place that has been welcoming travellers for centuries – with warmth, style and a deep connection to its surroundings. First mentioned as an inn in 1658, STROBLHOF South Tyrol was acquired by the Pircher family in the 1950s and has since evolved, with great care and vision, into a modern four-star superior resort. Today, guests experience a unique blend of history and contemporary comfort. The resort’s heritage is reflected in warm wood tones, traditional Alpine materials and an atmosphere of authenticity, while spacious suites, light-filled interiors and a relaxed ambience bring a sense of modern ease. The resort offers something for every generation. Adults can explore the surrounding mountains on guided or individual hiking and e-bike tours, enjoy wine tastings or unwind in the extensive spa area featuring five pools, a panoramic sauna, a sky pool and exclusive adults-only wellness zones. Meanwhile, children and teenagers can immerse themselves in their own world of adventure. A dedicated activity area with a 3D cinema, riding stables and a varied weekly programme provides endless opportunities for fun, discovery and outdoor experiences. The swimming pool with waterslide guarantees laughter and unforgettable holiday moments. As the day draws to a close and the aroma of freshly baked pizza from the stone oven fills the air, families gather to share stories and enjoy quality time together. Culinary delights are a highlight for guests of all ages. The kitchen celebrates authentic South Tyrolean cuisine prepared with fresh ingredients, many sourced directly from the resort’s own fields. Under the direction of Executive Chef Alex Sallustio, traditional flavours are complemented by refined and creative interpretations. STROBLHOF South Tyrol is a destination where generations come together: a place where adults can unwind, children can explore and families can create lasting memories surrounded by nature.

www.stroblhof.com

Themes and research topics

• Tradition in Every Detail: At STROBLHOF South Tyrol, centuries of hospitality meet contemporary comfort. Historic roots, Alpine craftsmanship and warm materials blend seamlessly with modern design, creating an atmosphere that feels both authentic and elegant.
• Rediscovering Horse Holidays: Horse lovers of all ages can experience unforgettable riding holidays surrounded by the natural beauty of the Passeier Valley. Scenic trails, riding facilities and the peaceful Alpine landscape make every encounter with horses a special experience.
• Multi-Generational Holidays with a Wow Factor: STROBLHOF creates the perfect balance for every member of the family. Children and teenagers enjoy exciting adventures and age-appropriate activities, adults find relaxation and tranquillity, while shared experiences bring generations together and create lasting memories.
• A Digital Detox in the Alps: Swap screens for mountain views and notifications for birdsong. Surrounded by nature, guests can slow down, reconnect with the outdoors and rediscover the simple pleasure of being present in the moment.
• Gourmet Weeks at STROBLHOF South Tyrol: A celebration of flavour and regional cuisine. During the Gourmet Weeks, guests embark on a culinary journey featuring local specialities, seasonal ingredients and creative highlights, all set against the breathtaking backdrop of the South Tyrolean Alps.

Press contact for info and images

Caroline Mohra
Tel +49 (0) 178 6918205
mohra@girasole-pr.de