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The Valpolicella region lies just a hop, skip, and a jump away from Lazise on Lake Garda. This winegrowing region immediately evokes two names: Amarone and the Masi wine estate. Today, Masi is one of the most renowned producers of top Italian wines in the whole world. An uncontested leader when it comes to making Amarone, a local tradition going all the way back to Ancient Rome. However, Masi’s history is by far more ‘recent’: in fact, it only started in 1772 with the Boscaini family. The family acquired outstanding vineyards in the Vaio dei Masi valley (Valley of the farmsteads) which is what gave its name to today’s wine producers. And, speaking of today, the family’s 7^th generation is now at the helm of the Masi Group, which is active all over the world. The Group encompasses, among others, the Canevel Spumanti in Valdobbiadene with its outstanding sparkling wines and the Serego Alighieri wine estate. The latter was founded in 1353 by Pietro Alighieri, son of renowned intellectual Dante Alighieri, and is led by the poet’s direct descendants to this very day. Masi symbolises the wines’ diverse history and the people behind them, its magnificent story, and its enticing wine culture. So much so that it has developed the ‘Masi Wine Experience’ whose goal is to share its passion for everything wine and make it an experience everyone can enjoy. It features wine tastings at wine estates, visits and gastronomy, an Amarone Museum, and the refined Masi Wine Bars in Zurich, Cortina d’Ampezzo and in Munich. 

www.masi.it