Following an extensive renovation, the main building of Bella Posta reopened on 27 March 2026, while the property’s annex had already welcomed its first guests in spring 2025. The Holzner family, owners of the renowned Parkhotel Holzner, reimagined the historic Post-Victoria together with architectural duo raro, giving the property a fresh contemporary identity while preserving its welcoming character. Natural wood, vibrant colours, organic materials and elegant design elements define the new look. A stay at Bella Posta feels less like a hotel visit and more like spending time with good friends – relaxed, informal and full of genuine hospitality. Guests are invited to laugh, connect and simply enjoy the moment. The newly designed rooms, suites and studios are bright, airy and individually conceived. Spread across the main building and annex, they range from cosy retreats to spacious accommodations with plenty of room to unwind. Large windows frame spectacular views stretching across the valley all the way to South Tyrol’s capital, Bolzano. Culinary experiences are at the heart of the Bella Posta concept. The hotel’s “Dolce Vita All Day” all-inclusive-light philosophy offers carefree indulgence from morning until evening. The day begins leisurely with coffee and Italian breakfast classics served until 11 a.m. Throughout the day, guests can enjoy sweet and savoury treats, while afternoons are dedicated to the traditional aperitivo, accompanied by a selection of bites and snacks. In the evening, authentic Italian cuisine with a South Tyrolean twist takes centre stage. The atmosphere remains relaxed and uncomplicated – no reservations required, just pure enjoyment. Moments of wellbeing await in the hotel’s inviting lounges, on the sun-drenched panoramic terrace and in the Gioia Spa. Featuring a heated indoor pool, bio sauna, steam bath and tranquil relaxation areas, it offers the perfect setting to unwind and recharge.

www.bellaposta.it

Themes and research topics

• Airy, effortless and stylish: Anyone familiar with the architecturally acclaimed Parkhotel Holzner, run by the Holzner family, will not be surprised that their latest project is equally appealing to design enthusiasts. Bella Posta captivates with vibrant colours, natural materials and a contemporary, laid-back aesthetic that feels both elegant and refreshingly modern.
• Newly opened – yet steeped in history: While Bella Posta has only recently reopened, its roots date back to 1565. What began as a farmhouse with a barn evolved during the 19th century into a traditional tavern and later a guesthouse. Since 2025, the Holzner family has been writing a new chapter in the story of this historic property, carefully blending heritage with contemporary hospitality.
• Nature or city? Why choose?: A stay in Oberbozen offers the best of both worlds. Surrounded by the natural beauty of the Renon plateau, guests enjoy direct access to hiking trails, forests and panoramic viewpoints, while the vibrant city of Bolzano is just a 15-minute cable car ride away.
• One destination, endless possibilities: Whether it’s a girls’ getaway in South Tyrol, an extended retreat in a spectacular setting, a holiday with a large group of friends or a romantic escape for two, Bella Posta provides the ideal backdrop for every type of stay, combining flexibility, comfort and authentic South Tyrolean charm.

Press contact for info and images

Susanne Knobloch
Tel +49 (0) 160 93 27 10 90
knobloch@girasole-pr.de