What we are really good at

An original concept for customers from the tourism and hotel industry

What is it that makes a good PR-Agency? A thorough analysis of the as is situation. Again and again . Stories with the very best publishing opportunities - creative, surprising and true.

When is the best time to access the editorial part of the media with your message? When the people in the agency know what’s going on and are best prepared to deal with it. When the agency has the best contacts in editorial offices across a comprehensive range of titles and with diverse target groups.

A good PR agency has clients on all sides: on one side the client, on the other the journalist. It is there for both sides - mediating, connecting and caring; creating added value with real content.

At girasole we think like journalists. We are a boutique PR agency: deliberately small and well connected at a personal level. A team of experts, specializing in tourism - hotels, holiday homes, destinations.

We know that matters. How. Where. When.

Who are we

As a team we have over half a century of PR experience. We are deliberately small in order to be better. With us, every customer can be sure that each personal adviser is there for them, finding their unique and readable story.

Martina Frühe

Martina Frühe

At home in tourism PR for more than 15 years, this born networker learned the core skills of PR at a leading Munich agency. Later, she became responsible for press relations, particularly for Italian hotels. For example, she participated in the launch of the Lefay Resort & Spa on Lake Garda and worked for the Forte Village Resort in Sardinia. Martina prefers to be on the road, amongst people - looking for topics for and with clients; participating in editorial visits with journalists.

Mobile +49 (0) 172 - 83 622 83
fruehe@girasole-pr.de

Stefanie Stadler (geb. Schoor)

Stefanie Stadler (née Schoor)

Stefanie brings ten years of professional experience in international tourism PR. After completing her studies (European Studies and multidisciplinary French studies) she joined a large Munich PR agency where she most recently worked as an Account Director. Amongst Stefanie’s clients were international hotel groups such as the Four Seasons Hotels and Resorts as well as smaller, family-run luxury hideaways with a focus on fine dining or design. For Stefanie every day is a lucky day as she is always so happy to see her clients in the press.

Mobile +49 (0) 176 - 54 432 761
stadler@girasole-pr.de

Susanne Knobloch

Susanne Knobloch

After gaining her master's degree in media and communications at the beginning of 2017, Susanne moved from the University of Passau to the Bavarian state capital and straight to girasole. Here, she is able to combine everything that she likes - beautiful hotels, networking, travel and the world of the media. She gets particular satisfaction highlighting the special features of each individual customer, working out exciting stories and seeing the results of her PR work published in the press. Susanne is online oriented, interested in the latest trends - although she does not have 15 years of professional experience, she is a breath of fresh air in the sacred PR halls on Gärtnerplatz.

Mobile +49 (0) 160 9327 1090
knobloch@girasole-pr.de

Barbara Schicker (née Bergler)

Barbara Schicker (née Bergler)

Freshly imported from Italy, Barbara works with us since 2018. After completing her bachelor's degree in German-Italian Studies at the Universities of Regensburg and Trieste, she came from the port city on the Adriatic Sea directly to Munich and girasole. For us she serves predominantly Italian clients liking best the diverse range of tasks provided by the agency. Sometimes landing fresh stories with customers, other times writing copy at her desk, always with heart and soul.

Phone +49 (0) 151 251 673 44
schicker@girasole-pr.de

Miriam Wulf

Miriam Wulf

Miriam adores Italy since very young age. During and after her binational bachelor’s degree in German-Italian Studies at the Universities of Regensburg und Trieste, she gained first experiences in journalism and PR. Working with girasole PR, she can perfectly combine her passion for the Italian language, travelling and writing. What makes PR so exciting for her is interacting with clients and thinking creatively.

Phone +49 (0) 177 31 68 142
wulf@girasole-pr.de

Caroline Mohra

Caroline Mohra

Caroline has always been a people person. How could she not be, given she was raised in her family’s traditional inn in Tyrol? She’s also a language enthusiast, and since she was raised so close to Italy and she loves the country and its people so much, she realised early on she wanted to learn Italian. After living there for a year, she studied English and Italian at the University of Innsbruck before moving to Munich. As a team member at girasole PR, Caroline is now able to truly make the most of her love for travel, fascination for all things tourism, and her language skills.

Phone +49 (0) 178 6918205
mohra@girasole-pr.de

Andrea Herrmann

Andrea Herrmann

After initial experience in journalism, both during and after her studies in Media and Information Management at the University of Applied Sciences Offenburg, Andrea deliberately decided to embark on a career in PR. It’s not just the creative writing that excites her about the turbulent life in PR, but also the ability to act as an interface across all communication channels and developing themes. With girasole she unites enthusiasm for the beautiful things in life with the travel bug. In the Munich agency, she has now settled down, throwing herself into all aspects of public relations.

Phone +49 (0) 178 6918212
herrmann@girasole-pr.de

Anna Homeister

Anna Homeister

Prior to studying Communication Science at the University of Bamberg, Anna travelled the world solo for several months and connected with her passion for travelling and getting to know new people and cultures. What excites her about communication is its versatility and the lively exchange on the issues of the day. Following her initial PR forays in the staid world of business and finance, she is now an inquisitive pleasure seeker devoting herself to her true preferences: Travel, Food and Wine. These passions all recently led her to girasole PR. The motivated networker takes care of the finer things in life here and works where others go on holiday.

Phone +49 (0) 178 6918204
homeister@girasole-pr.de