What we are really good at

An original concept for customers from the tourism and hotel industry

What is it that makes a good PR-Agency? A thorough analysis of the as is situation. Again and again . Stories with the very best publishing opportunities - creative, surprising and true.

When is the best time to access the editorial part of the media with your message? When the people in the agency know what’s going on and are best prepared to deal with it. When the agency has the best contacts in editorial offices across a comprehensive range of titles and with diverse target groups.

A good PR agency has clients on all sides: on one side the client, on the other the journalist. It is there for both sides - mediating, connecting and caring; creating added value with real content.

At girasole we think like journalists. We are a boutique PR agency: deliberately small and well connected at a personal level. A team of experts, specializing in tourism - hotels, holiday homes, destinations.

We know that matters. How. Where. When.

Who are we

As a team we have over half a century of PR experience. We are deliberately small in order to be better. With us, every customer can be sure that each personal adviser is there for them, finding their unique and readable story.

Martina Frühe

Martina Frühe

At home in tourism PR for more than 15 years, this born networker learned the core skills of PR at a leading Munich agency. Later, she became responsible for press relations, particularly for Italian hotels. For example, she participated in the launch of the Lefay Resort & Spa on Lake Garda and worked for the Forte Village Resort in Sardinia. Martina prefers to be on the road, amongst people - looking for topics for and with clients; participating in editorial visits with journalists.

Mobile +49 (0) 172 - 83 622 83
fruehe@girasole-pr.de

Stefanie Stadler (geb. Schoor)

Stefanie Stadler (née Schoor)

Stefanie brings ten years of professional experience in international tourism PR. After completing her studies (European Studies and multidisciplinary French studies) she joined a large Munich PR agency where she most recently worked as an Account Director. Amongst Stefanie’s clients were international hotel groups such as the Four Seasons Hotels and Resorts as well as smaller, family-run luxury hideaways with a focus on fine dining or design. For Stefanie every day is a lucky day as she is always so happy to see her clients in the press.

Mobile +49 (0) 176 - 54 432 761
stadler@girasole-pr.de

Katja Driess

Katja Driess

Katja has spent almost 20 years working on her favorite topics of travel and communication. This tourism PR lady recently headed teams at leading Munich PR agencies, using her skills for numerous national and international hotel chains (Hyatt Hotels & Resorts), tourist destinations (Florida Keys & Key West) and individually managed detached houses (Kloster Hornbach). Katja is a communicator and strategist. She loves being on the road, developing client USPs and successfully bringing them to the media.

Mobile +49 (0) 179 2205262
driess@girasole-pr.de

Susanne Knobloch

Susanne Knobloch

After gaining her master's degree in media and communications at the beginning of 2017, Susanne moved from the University of Passau to the Bavarian state capital and straight to girasole. Here, she is able to combine everything that she likes - beautiful hotels, networking, travel and the world of the media. She gets particular satisfaction highlighting the special features of each individual customer, working out exciting stories and seeing the results of her PR work published in the press. Susanne is online oriented, interested in the latest trends - although she does not have 15 years of professional experience, she is a breath of fresh air in the sacred PR halls on Gärtnerplatz.

Mobile +49 (0) 160 9327 1090
knobloch@girasole-pr.de

Stephan Gander

Stephan Gander

Stephan has 15 years of international marketing experience in the fields of tourism, food and sales. He has developed and implemented successful marketing concepts for the food industry (e.g. EDEKA) and in tourism (e.g. SMG - South Tyrol, Lago di Garda, the launch of Lefay Resort & Spa, ADAC). This creative South Tyrolean is our marketing strategist, leveraging his extensive international network and bringing new perspectives into play as both marketing consultant and hotelier.

Mobile +39 (0) 366 99 00 66 0
gander@girasole-pr.de

Andreas Kern

Andreas Kern

With 15 years’ experience as a journalist, Andreas knows exactly how to condense even the most complex issues ensuring that the subject matter remains comprehensive, fun and easy to read. After studying sports science and an internship at Europe's largest special interest publishing house he worked as a holiday resort director and editor-in-chief before becoming a freelance journalist and photographer. Our entertaining press newsletter is (newsletters are) entirely down to him.

Mobile +49 (0) 170 - 84 32 643
kern@girasole-pr.de

Andrea Herrmann

Andrea Herrmann

After initial experience in journalism, both during and after her studies in Media and Information Management at the University of Applied Sciences Offenburg, Andrea deliberately decided to embark on a career in PR. It’s not just the creative writing that excites her about the turbulent life in PR, but also the ability to act as an interface across all communication channels and developing themes. With girasole she unites enthusiasm for the beautiful things in life with the travel bug. In the Munich agency, she has now settled down, throwing herself into all aspects of public relations.

Phone +49 (0)89 30 90 41 94
herrmann@girasole-pr.de

Barbara Bergler

Barbara Bergler

Freshly imported from Italy, she is the agency’s new kid on the block. After completing her bachelor's degree in German-Italian Studies at the Universities of Regensburg and Trieste, she came from the port city on the Adriatic Sea directly to Munich and girasole. For us she serves predominantly Italian clients liking best the diverse range of tasks provided by the agency. Sometimes landing fresh stories with customers, other times writing copy at her desk, always with heart and soul.

Phone +49 (0)89 30 90 41 95
bergler@girasole-pr.de

Susanne Wess

Susanne Wess

Susanne works as a freelance copywriter for girasole. A journalist with over 15 years of experience specializing in gastronomy and travel, she has authored content for both print and online media. Additionally, she provides Italian, German and English translation services for various TV channels. As a journalist and longtime Italophile, she supports the PR team with both copy and content-related questions.

Mobile +49 (0) 174-921 05 69
wess@girasole-pr.de